Create an Excellent Landing Page
In order to get ahead of their competitors, most people spend so much time, money, and effort for pay-per-click campaigns, promo emails, and newsletters. Many online marketers give too much attention on convincing readers to click on links indicated in their ads, while very little focus is given to the structure and content of the web pages where those links lead to. To the readers disappointment, some linked sites barely contain significant amount of quality information.
What makes a good landing page? I will be giving you valuable tips on how to create a landing page that can make your sales soar high.
Route your visitors to the product, service, or content that they are looking. If you are selling various products in one website, it is best to directly lead your users NOT to your homepage but to the specific page that talks about the product that you mean for them to see. A direct path from the ad to your product can increase your reader-to-buyer conversion rates.
Dont overdo your graphics and images, as these can distract your visitors away from the text content of your landing page. Unless you are running an online business for audio or video, real estate, or holiday trip accommodations, you need to keep your visual images to a minimum. And remember, not everyone has high-speed Internet. A large image file can slow down the loading of your webpage, and readers might quit on trying to access your page if they dont have the patience to wait.
Highlight your important messages. Use different font color to emphasize an important text, but make sure to use a maximum of two or three font colors for your site. Place photos or images next to the text that you would like to emphasize, as visitors are more likely to read these.
Ask as little information as possible. Most users dislike having to enter personal information and sending it over the Internet. Asking for just the name and the email address will do, unless the user is about to purchase the item online through a credit card or bank account. Also, do not forget to include a link to your privacy policy in your landing web page.
Do not place ads when your site is under construction. Its not a good point to route traffic to your website before the landing page is complete and all set. People are always hesitant to buy from some sloppy and unprofessional seller. If your site is under construction, you can have your campaign stopped temporarily.
The bottom line is: creating an attractive ad and email campaign is crucial, but thats not enough. Good landing pages are the ones that do the job of converting your visitors into loyal buyers.
Source: ArticleTrader.com
What makes a good landing page? I will be giving you valuable tips on how to create a landing page that can make your sales soar high.
Route your visitors to the product, service, or content that they are looking. If you are selling various products in one website, it is best to directly lead your users NOT to your homepage but to the specific page that talks about the product that you mean for them to see. A direct path from the ad to your product can increase your reader-to-buyer conversion rates.
Dont overdo your graphics and images, as these can distract your visitors away from the text content of your landing page. Unless you are running an online business for audio or video, real estate, or holiday trip accommodations, you need to keep your visual images to a minimum. And remember, not everyone has high-speed Internet. A large image file can slow down the loading of your webpage, and readers might quit on trying to access your page if they dont have the patience to wait.
Highlight your important messages. Use different font color to emphasize an important text, but make sure to use a maximum of two or three font colors for your site. Place photos or images next to the text that you would like to emphasize, as visitors are more likely to read these.
Ask as little information as possible. Most users dislike having to enter personal information and sending it over the Internet. Asking for just the name and the email address will do, unless the user is about to purchase the item online through a credit card or bank account. Also, do not forget to include a link to your privacy policy in your landing web page.
Do not place ads when your site is under construction. Its not a good point to route traffic to your website before the landing page is complete and all set. People are always hesitant to buy from some sloppy and unprofessional seller. If your site is under construction, you can have your campaign stopped temporarily.
The bottom line is: creating an attractive ad and email campaign is crucial, but thats not enough. Good landing pages are the ones that do the job of converting your visitors into loyal buyers.
About Author
Matthew is the developer of TheWebReviewer: Matt currently lives in Southern California and is married will two children and has been an online marketer since 2006.Source: ArticleTrader.com
posted by guru at
7:37 AM
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